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    Data & Analytics
    Ashley Madison's Tier-2 Surge: Infrastructure, Not Infidelity, Drives Growth

    Ashley Madison's Tier-2 Surge: Infrastructure, Not Infidelity, Drives Growth

    India has jumped from eighth to third globally for Ashley Madison membership sign-ups compared to the previous year Kanc…

    Thursday 18th June (9 hours ago) · 1 min readRead →
    Data & Analytics
    Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?

    Three Day Rule's Single Mother Surge: Market Shift or Marketing Spin?

    Single mothers now comprise 21.5% of Three Day Rule's membership, up from 19.8% year-on-year—a 1.7 percentage point incr…

    Friday 12th June (6 days ago) · 1 min readRead →
    Data & Analytics
    Tawkify's Age Gap Data: A Quantified Double Standard in Dating

    Tawkify's Age Gap Data: A Quantified Double Standard in Dating

    US men will date partners 14.7 years younger on average but only 8.76 years older, whilst women accept 14.12 years older…

    Thursday 11th June · 1 min readRead →
    Data & Analytics
    QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution

    QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution

    60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as match…

    Wednesday 10th June · 1 min readRead →
    Data & Analytics
    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking

    36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crush…

    Tuesday 9th June · 1 min readRead →
    Data & Analytics
    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Gen Z's 'Crush Recession' Signals a Retention Crisis for Dating Apps

    Match Group reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite de-gamification efforts Bumble…

    Tuesday 9th June · 1 min readRead →
    Data & Analytics
    Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore

    Hinge's LGBTQIA+ Report: The Slow Dating Revolution Apps Can't Ignore

    76% of LGBTQIA+ daters report feeling deeply uncertain about the wider world, compared to heterosexual users 52% of LGBT…

    Monday 8th June · 1 min readRead →
    Data & Analytics
    Pet Allergies: The Unspoken Barrier in Modern Dating

    Pet Allergies: The Unspoken Barrier in Modern Dating

    78% of singles with pet allergies would commit to regular medication to continue dating someone they like 75% of pet own…

    Thursday 4th June · 1 min readRead →
    Data & Analytics
    Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity

    Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity

    Match Group reported flat year-on-year revenue growth in Q4 2024, whilst Bumble's share price has collapsed from $76 at …

    Wednesday 3rd June · 1 min readRead →
    Data & Analytics
    Gen Z's Political Filters: A Self-Inflicted Dating Crisis

    Gen Z's Political Filters: A Self-Inflicted Dating Crisis

    Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 3…

    Tuesday 2nd June · 1 min readRead →
    Data & Analytics
    Grindr's 'Authenticity' Survey vs. Thirst Trap Reality: A Data Dissonance

    Grindr's 'Authenticity' Survey vs. Thirst Trap Reality: A Data Dissonance

    83% of UK Grindr users claim to prefer profile photos showing personality over heavily filtered gym selfies, according t…

    Monday 1st June · 1 min readRead →
    Data & Analytics
    LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.

    LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.

    35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of …

    Monday 1st June · 1 min readRead →